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VoterTide was founded in 2011 by Jimmy Winter, who recruited Gordon Whitten to lead the company as Chairman and Strategic Advisor. A social media analytics platform for political campaigns and social issues, VoterTide analyzes in real-time social and traditional media activity, offering politicians, non-profits and special interest groups insight into their online audiences. VoterTide markets its products and services to politicians and special interest groups throughout the United States.

VoterTide was acquired in February of 2013 by social engagement company, Mindmixer, to leverage VoterTide’s data to connect municipal decision makers and elected officials with voters from their districts to share recommendations focused on enhancing communities.