VoterTide was founded in 2011 as a social media analytics and intelligence platform for political campaigns, news outlets, and issue-oriented organizations. Its technology made sense of the millions of tweets, Facebook updates, YouTube videos and news stories shared online every day, giving politicians, non-profits and special interest groups real-time insight into their online audiences.
By tracking key words and trending topics in real time, VoterTide helped campaigns and organizations understand who was talking about them and why, and respond as conversations developed. In 2013, VoterTide was acquired by MindMixer, where its technology was integrated into the platform’s community engagement tools as MindMixer Insights.
