In 2000, Income Dynamics, Inc. was formed under Gordon Whitten’s leadership as its co-founder and CEO. Its principal product, ItsDeductible software, is both a program and a book that allows consumers to value household goods donated to charity according to IRS guidelines.
Gordon acquired $3.5 million in angel investment to develop and market ItsDeductible, and he secured national partnerships with H&R Block and then Intuit. In 2003, Gordon sold Income Dynamics, Inc. to Intuit, where ItsDeductible was integrated into TurboTax.
