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Past Ventures

Companies launched since 1995.


ScoreVision was founded in 2015 by Gordon and two technology partners. They wanted to revolutionize scoreboards for high schools and small colleges, by controlling them from iPads. The user-friendly, fan engagement software powers a game-time experience that rivals professional arenas and is used by hundreds of high schools and colleges.


VoterTide was founded in 2011 as a social media analytics platform for political campaigns and social issues. Its platform analyzes in real-time social and traditional media activity, offering politicians, non-profits and special interest groups insight into their online audiences.


Specializing in traveler path-to-purchase data for more than a decade, Sojern is travel’s direct demand engine for thousands of brands—from global enterprises to boutique operators—across the hotel, airline, cruise, transportation, tourism industries and more.


In 2003 Intuit purchased Gordon Whitten’s company, Income Dynamics, and its product “ItsDeductible” software. Intuit is a Fortune 500 financial software company that develops and sells financial, accounting, and tax preparation software to small businesses, accountants, and individuals.

ItsDeductible + TurboTax

In 2000, Income Dynamics, Inc. was formed under Gordon Whitten’s leadership as the co-founder and CEO. Its principal product, ItsDeductible software, is both a program and book allowing consumers to value household goods donated to charity according to IRS guidelines.

Prime Communications, Inc.

Prime Communications, Inc. launched in 2000 to service the computer network cabling industry. The company offers fiber, copper and low voltage cabling, WAP installs, DAS deployments and data center builds for national enterprises and local entities.

Capstone Technologies, LLC

Capstone Technologies, LLC, known for its robotic mail handling solutions, was formed in 1999 as a partnership by Gordon Whitten and Troy Power.

Champions Fun Center

Gordon Whitten’s first venture with outside investors started when he was 22 years old. In 1994, Gordon founded and developed a seven-acre family-oriented, fun-plex facility in Lincoln, NE.